Will the Internet kill magazines? Did instant coffee kill coffee? So starts a letter crafted by the magazine industry which is found in magazines such as Discover and Entertainment. It asks the question, does the magazine industry find itself in the similar situation newspapers now finds themselves in? Due to digital media, newspaper circulation is down and some newspapers have closed their doors.
It is interesting to note, the letter states, that magazine readership has actually increased over the past five years. And the typical young adults now read more issues per month than their parents. Rather than being displaced by "instant" media, magazines seem to be an 'ideal' complement.
Click here to read the letter: http://discover.coverleaf.com/discovermagazine/201010/?pg=5&pm=2&u1=friend#pg5
As a provider of information, it is my belief that print materials and digital media will continue to coexist and complement each other for many years. Two facts illustrate this: Visit a bookstore and see it is overflowing with customers, at the same time understand that Amazon sells more Kindle titles than it sells hardcover books. Libraries provide print materials for its patrons and circulates digital audiobooks and e-books as well. The question facing librarians is when is to buy print and when to buy digital for the library's collection?
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